A complete identity, ready to live anywhere.
Atypikal builds complete brand identities, for every industry and in every language.
Strategy and creative direction
- Initial call and project understanding
- Strategic and visual research
- Moodboards and vision boards
- Art direction
Visual identity
- Logo: symbol, wordmark, mascot or a combination
- Colour palette
- Multilingual type system
- Iconography
- Illustrations and sketches
- Brand graphic elements
Brand collateral
- Stationery
- Business cards
- Brochures and presentations
- Commercial documents
- Packaging
- Signage and print
Digital presence
- Social media kit
- Three social posts
- Landing pages
- Websites
- Visual elements for digital platforms
Brand guidelines
- Do's and don'ts
- Rules for logo, colour and type
- Full brandbook, PDF
Delivery
Every file arrives in one clear folder, sorted by asset type and by format. You get the sources and the exports you actually need, AI, PSD, SVG, PDF, PNG and JPG, with the variants, including with and without background.
Atypikal does not just make a logo. We build a brand world, coherent and ready to be used anywhere.
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